Are you in search of the right words to promote your product or service?
Having trouble trying to connect with new prospects or existing customers on your website?
Looking for a freelance copywriter?
Perhaps you're a Search Engine Marketing (SEM) firm, web designer or interactive ad agency that needs high impact copy for your clients.
Whatever your web site needs may be - Custom can deliver your powerful message into the hearts and minds of your customers, so they will buy from you.
The Executive Edge is the fastest growing firm in the country. We give our online clients exactly what they need, when they need it, at an affordable price. And we write for everyone: the Fortune 100, web startups, many web designers and of course, the Search Marketing industry, where we have developed partnerships with 15 of the top firms. Whether you need better search engine rankings for your keyword terms, greater conversion once customers get to your site, or both, we deliver copy that generates results.
What's our secret? Conversational, keyword-rich copywriting that persuades with power and conviction.
What drives us? A passion for writing and search marketing. We think you'll be passionate about what we can write for your business.
What is the difference between a website that showcases the features of the company not the benefits to the customers?
Are you in search of the right words to promote your product or service? Having trouble trying to connect with new prospects or existing
customers on your website? Looking for a freelance copywriter? Perhaps you're a Search Engine Marketing (SEM) firm, web designer
or interactive ad agency that needs high impact copy for your clients.
Your introduction should provide an insight on what the entire article is about. Since this is the first thing that your readers will read, you have to keep their interest with the introduction so that they move on to the next parts.
Since it is more straining to the eyes to read things on the web, keep your sentences simple and short. Break your paragraphs in a shorter way as well to give your readers’ eyes some breaks or rest.
The key thing to content writing is keep your content relevant. You must only include those that appeal to your readers. It is also best that you keep your content very informative because people that search for articles in the web are looking for answers. So to keep them hooked and to keep them coming back, give them what they want – information.
Since it is more straining to read over the web, breaking your paragraphs with good headings is a good way to keep your readers reading. There are also times that people only skim through an article so having headings would make it easier for them to see if they can find the information that they are looking for within your article.
Website Copywriting has to be done in such a way that it gets your potential buyers to pick up the phone or email you from the site. As well your keywords are good to insert in your articles because this helps you place in the search engines. However, if you overuse your keywords, your content writing might go down the drain. Overusing keywords will tell the readers that you are not actually writing to inform but just to gain some traffic. Spread your keywords evenly all throughout your article and insert it in such a way that it looks natural and not disruptive.
When people read articles, especially if they are trying to find something out, giving them examples would make them understand you better. This tells them that your site is very helpful and that you are very experienced in what you do.
Content writing is better done in a conversational tone. This makes it easy for readers to follow your thoughts, understand what you are trying to tell them and makes them feel that you are a real person. You can include questions that you think they’d ask as they read and then immediately answer these questions.
Showing them what you are talking about will keep them interested. Plus, this is a good way to keep their eyes glued to your web page. This is especially necessary when you are talking about a specific product. Studies show that when people have a visual of the product they are more likely to buy it. If you are explaining procedures, having images of how the procedure is done is also helpful. It makes it easier to follow your instructions.
Persuade your readers (in a subtle way) to do some sort of action after they read your article. It could either be buying your product, recommending your site to other people, sharing your article to other people or directing them to open a certain link. Content writing is a form of marketing and as with any marketing strategy; your main goal is to make your audience or target market do something.
There you have it! You can now start to do some content writing.
Whatever your web site needs may be - The Executive Edge services can deliver your powerful message into the hearts and minds
of your customers, so they will buy from you.
Here are just some of the advantages of our sites:
We have worked with may companies in the industry, here are some of the clients:
Programming and/or Database Development:
Call today to set up your free website! Call (403) 246-7386 ask for Allan Fine