Reasons to Use Mobile Marketing in Your Business

First things first, what is mobile marketing? Glad you asked. Essentially it is any marketing activity where a mobile device is the medium of choice. This could mean SMS text messaging, advertising on mobile web browsers, location based marketing on mobile devices, it could even mean email marketing (formatted for mobile devices). Think messaging where engagement occurs on a mobile device.






     

Announcing Canadianmobilemarketing.ca

This is our new website dedicated to just mobile marketing.

Are you integrating mobile advertising into your overall marketing strategy? If not, you may want to ask yourself what you’re waiting for. We’re well past the point of waiting for widespread consumer adoption: it’s definitely safe to say mobile is now a mainstream channel.
mobile2 mobile5
In fact, 70% of all Canadians now have cell phones,
and mobile penetration is over 90% when you look at major urban centers.
“Canadians continue their love affair with mobile”
Get your marketing program out of the stone ages! This is great for restaurants, pizza places, Gyms, Hairdressers, Grocery stores like Safeway!
We design mobile marketing programs that integrates with your other online and offline marketing programs or we can design it all for you.

Imagine being able to send 1000-10,000 people a coupon or offer that they can bring into your store as a coupon, bar code or QR code.
They could bring this into your restaurant, gift shop, grocery store, fitness facility, yoga studio or any other kind of business where redeeming a offer or special would work.
You could scan these bar codes right off their cell phones.


This strategy works amazingly well for:

  • Restaurants
  • Gyms
  • Pizza places
  • Hair or Beauty Salons
  • Grocery stores
  • Clothing stores
  • Makeup or Hair supply stores
  • Fitness Trainers
  • Boot Camps
  • Cleaning companies
  • It /Computer repair/ Virus removal
  • Landscapers
  • Bars/ Nightclubs
  • and so much more!!
  • Contact us for a free consultation.

Ready to get started on Mobile marketing Click here

If you have been around Internet Marketing for any length of time, you may have noticed your inbox filling up with messages about mobile marking info, massive open rates, and offers of grandeur if you take this or that course.  While there may be value in those courses and a strong case made by their creators for purchasing them, this heightened activity prompted a review of mobile marketing as a viable option for marketers going forward.  I recently performed a mobile marketing experiment the results of which I will share with you very soon.  For now there are some reasons mobile marketing might finally take off in the next 12-24 months, let’s look at some market numbers first.

Reasons to Use Mobile Marketing in Your Business

First things first, what is mobile marketing? Glad you asked.  Essentially it is any marketing activity where a mobile device is the medium of choice.  This could mean SMS text messaging, advertising on mobile web browsers, location based marketing on mobile devices, it could even mean email marketing (formatted for mobile devices).  Think messaging where engagement occurs on a mobile device.

Look Where The Big names Are Investing

Google has made their mark in the mobile market with the launch of their Droid based phones, and while sales were soft to start, Nexus One will continue to gain market share as it is supported on other networks.  This gives them a platform they control upon which marketers can present their offers.

One – Large Mobile Ad Networks Acquired

Late last year, Google acquired AdMob, one of the largest mobile advertising networks.  While Apple responded a couple months later by acquiring Quattro Wireless.

Two – Google Motto – Mobile First

Google CEO and Chairman of the Board Eric Schmidt recently heralded the “mobile first in everything” as the new rule at Google.

Three – Click To Call

Google Recently Re-Ignited their Click to Call Program for Google Advertisers, allowing advertisers to activate phone numbers in their ads on iPhones and mobile devices with full internet browsers.

Four – Adoption Rate of Ever More Capable Smart phones

A recent report from the folks at Nielsen show the growth in adoption of smartphone devices.  It is also worth noting, with each new Palm, Iphone, Blackberry, Droid, or other smartphones released, their capabilities and power are growing significantly.

Ready to get started on Mobile marketing Click here

Five – Expanding Buyer Activity by Device Owners

It would be nice to know if smart phone users are actually demonstrating buying behavior and to what degree, right?  Good news, a report by eMarketer shows how Smartphone users are demonstrating buying activity, very insightful don’t you think,?

Six – Users Willingness to Spend by Device

The same post by eMarketer shows buying behavior by device type. Imagine how targeting to the right device type(s) could positively impact your marketing efforts.


Note: While it has been known for some time that iPhone users have a higher net income on average than other smartphone users, it is worth noting in this chart that Android users are willing to spend even more money than their iPhone counterpart.

Seven – Adoption of Mobile Check-in Services

Mobile services like Gowalla and Foursquare are quickly growing in popularity.  In fact over a 10 day period Foursquare added 100K users.   When Mobile check-in services mature and provide a way to serve ads, small businesses (and their marketing consultants) will be in a position to utilize them to drive more interest to local businesses.

Ready to get started on Mobile marketing Click here

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My advice to any business owner wanting the most cost-effective and savvy way of getting the biggest bang for your marketing dollar is to hire the Executive Edge. You will be glad you did."

- Graeme Clark (403)880.5965 graemeclark@telus.net

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