Internet Marketing for Beginners Workshops
orWebinar May 17 and 18th(this is over 2 days).
10am-12:30pm MST.
Please register after you have paid: Click here
What you will learn:
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How to set up a LinkedIn account, Facebook account, Google account, Twitter account and YouTube account.
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How to set up a blog on blogger.
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How to properly format your Facebook, LinkedIn, Twitter and YouTube accounts with the basic information.
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what is the difference between a browser and a search engine. Why Google is the best search engine to use and the reasons behind it.
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Detailed information and explanation on websites set up and how websites are ranked in search engines, why you should have a website for your company, the various platforms you can use to set up a website, how much a basic website should cost and the difference between having a website that is just like a business card on the Internet and having a website that actually converts and making money.
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The differences between most of the various hosting companies online, the prices they charge, what are the best hosting deals, what companies you should definitely not use and watch out for and how to save tons of money choosing the right hosting company.
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How to register a domain name, what a domain name is exactly, how to choose a domain name based on keyword research rather than gut instinct.
And much more.............
This Internet marketing workshop or webinar whichever you choose live training or webinar training will give you the insights you need and basics on Internet marketing social media and what it's all about.
Let's face it, the Internet is really confusing and if you are brand-new at all this like many people are it's very, very, very confusing. That's why we created this in person workshop or webinar series that we call Internet marketing for beginners ( we wanted to call it Internet marketing and social media for dummies ) but we didn't want to insult anybody. In this in person five hour workshop or five hour webinar over two days you'll learn all the basics you ever want to know about Internet marketing and social media but from a beginners perspective and point of view.
Like what is a Internet browser, what is the difference between a browser and a search engine, what is a domain name compared to a hosting company . What is social media and why even as a beginner you should start using it for yourself and your company if you have a business or want to get online.
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You’re marketing your business on the web — of course you are! These days, if you don’t do web marketing, your business doesn’t survive very long. Find out what to put on your site and which search engines to list it with, how to expand your presence with social media, bring repeat visitors to your web site, and become familiar with web marketing terms.
Tips for Marketing on Your Own Website
As a smart businessperson, you want to make full use of the web to market your goods and services. This includes running your own website. Use these quick tips to optimize your site for marketing effectiveness:
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Attract attention with your home page and headline.
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Maintain interest with text that’s about “you,” not about “me.”
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Build desire with frequently updated content.
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Include many calls to action.
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Make your site easy to use and navigate.
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Post your phone number, street address, and social media links on every page.
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Collect e-mail addresses to communicate with prospects and customers.
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Test your site before launching it.
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Use results of your traffic and sales statistics to improve your site.
Essential Tasks of a Successful Marketing Website
Your website can be your strongest marketing tool. It serves as the face your business presents to the online world. If visitors find that face engaging, you’re on your way to increased sales. You should see those increased sales once your site accomplishes these goals:
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Draws new visitors to your site.
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Keeps them there for several pages.
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Brings them back for repeat visits.
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Answers “What’s in it for me?”
Crucial Search Engines for Web Marketing
To market goods and services successfully on your own website, you must submit your site for free to these three search engines. They cover well over 90 percent of the natural search market:
Use Social Media to Enhance Your Web Presence
Use social media to entice visitors to visit or return to your hub web site where they will receive your full message. Double the benefits by optimizing every social media channel to improve your search engine ranking. Remember to listen twice as much as you talk.
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Use Facebook for brand loyalty, customer support, and to solicit opinions and reviews.
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Use Twitter for news, local color, events in progress, and time-dependent offers.
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Use LinkedIn to reach business-to-business clients, qualify prospects, and to find new vendors or employees.
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Use content-sharing sites like YouTube (video), blogs, podcasts, and Flickr (photos) to encourage customer participation.
Defining Web Marketing Terms
It helps to know the jargon when you venture into new territory, like web marketing. To make the most of your online marketing strategies, make yourself familiar with the terms in this list:
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above the fold: Content and/or ads that appear on a page before a viewer needs to scroll.
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B2B (business to business): Companies and sites that market to other businesses.
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B2C (business to consumer): Companies and sites that market to individual customers.
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banner ad: A graphic ad that links to the advertiser’s site.
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call to action: A marketing technique that asks prospects to take a specific action to move toward a sale.
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cookie: Identifying code downloaded to a user’s machine to recognize repeat visitors or track online activity.
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conversion rate: The percent of site visitors who take a particular action or make a purchase, often called converting browsers to buyers.
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CPC (cost per click): Amount actually paid for a click-through to a site from an ad.
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CPM (cost per thousand): The advertising cost to reach 1,000 viewers or listeners; allows comparison among various advertising methods.
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CTR (click-through rate): The percent of people viewing an ad who click on it.
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PPC (pay per click): Payment method for online ads in which advertisers pay for each click-through, rather than by number of impressions or flat rate (see CPM).
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ROI (return on investment): The amount of money earned (or lost) as a percent of the amount invested, usually stated for a period of a year; can compute for a website, an ad campaign, or an entire business.
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SEO (search engine optimization): The process of making a website search-engine-friendly to improve ranking in search results.
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SEM (search engine marketing): The combination of SEO with paid search marketing through PPC, paid inclusion, or paid appearance.
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social media: Two-way communication channels online for networking, sharing news and views, contributing content, and soliciting comments from customers and prospects.
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URL (uniform resource locator): Address designating the location of information on the web; includes a registered domain name.
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widget: Small application tool placed on a website to add value.
Company Info Deal Overview The business world was a very different place back when friend requests were sent by telegram, carrier pigeons delivered status updates and you had to wait the two weeks while a photo got developed before you could comment on it.Internet Marketing for Beginners Workshops or Webinars a $429 value. Reviews 15 visible recommendations for this position: Edit “Since bringing Allen on a year ago, he has developed a website that bring an unbelievable amounts on hits each day> The SEO work he has added to my sight has brought me from page 5 (when typing my business name) on Google, to the first page (when typing in general stuff about garage doors). In the year that I've had the pleasure of working with him he has gone beyond what he said he would do, for a price far less than other companies out there, and quadrupled the amount of business that I did in each of the previous 4 years. I was so impressed that I have asked him to stay on for another year.” March 13, 2012 “Allan is an excellent instructor with a distinctive style. His knowledge is in depth and his skills are esteemable!” March 9, 2012 “Allan brings some excellent knowledge on how to incorporate Social Media for business use. He trains clients on how to leverage the millions of people using social media today for the benefit of your business and gives examples, strategies and tools to make it easy and effortless to incorporate yourself no matter your experience level.” March 7, 2012 “I am totally impressed with Allan's work ethic, integrity and focus on fulfilling his commitments. He went well beyond what he had promised and indeed, solved some problems that came up that were beyond the original scope of what he was to do, all without complaint. Clearly he is a professional of the highest caliber and I am pleased to recommend him to anyone looking for an expert with the skills to take your social media and internet marketing efforts to the next level. Thank you Allan!” February 3, 2012 “Allan is very knowledgeable with all the in's and out's to list your website in a preferred locaton on Google. His work shops are hands on, run very efficiently. I got great value for the money. I highly recomment Allan Fine for your Web needs.” January 26, 2012 “I've just started a new year with a kick start from Allan. He is definately an inspiring influence who will assist you in believing in you and your business! “Allan was fabulous! I can't believe I learned so much in so little time. I'm looking forward to working further with Allan.” January 14, 2012 “Allan's webinar opened my eyes to the critical importance of Search Engine Optimization and how to tie all social media avenues into my marketing plan. What once seemed to be a confusing "black hole" to me, now has me excited about planning my web strategy. In addition his ideas and advice will save me $$$! Thank you Allan.” January 9, 2012 “Allan makes social media and Internet marketing simple. He delivered one of the best value-packed webinar presentations I've seen on LinkedIn. He nailed his topic LinkedIn and Facebook with his ability to weave functional tips on using the top SM platforms with marketing strategy guidance delivering many "ahah" moments.” January 9, 2012 “I attended Allan's Twitter workshop recently which proved to be extremely worth while. His workshop answered the many questions I had as well as many I had not even thought of and inspired me to continue using social media for my business. I recommend anyone new to this area or even already dabbling to attend.” January 9, 2012 “Allan's recent seminar for FL1 Group explaining how LinkedIn, Facebook, Internet marketing and social media can be used effectively by businesses was amazing, informative, interesting and highly informative. I look forward to attending further seminars.”January 8, 2012 “A very popular and excellent presentation that changed many attitudes towards Facebook as a serious Internet marketing and Social Networking Business tool. “Allan gave an excellent webinar Workshop. Allan’s in-depth knowledge of Social Networking and the internet allowed him to readily adjust the content to the audiences needs. “Allan takes infinite pains to help those around him. His webinars are truly amazing and informative. “allen took myself and my staff from a next to nothing presence on the web to a great presence...teaching those areas of marketing he saw we were weak in. we didn't just hire a consultant...we made a friend.” August 29, 2011
Let's face it the Internet is really, really confusing. Wouldn't it be great to have a local Internet, social media, marketing expert in your back pocket to train you and show you in person how the Internet and websites work. If you own your own company or manage their website you absolutely must know this information!
With this fantastically educational training seminar from The Executive Edge, you will have the opportunity to learn all about the changes that online programs and applications have brought to the corporate playing field, and how to best understand these tools and use them to their advantage. You will learn how to research your keywords and key phrases, and then place them on your website so you can rank high on Google!
Just look how we rank on the first page of Google for the key phrase Calgary marketing company. Imagine your company dominating the first page Google!
So book your seat, and find out how to make your name come up first in a Google search, communicate directly with your target market, bone up one the ins-and-outs of a quality website.
Here's what the folks at The Executive Edge want you to know, plus a few great testimonials from participants:
Calgary Marketing | Internet Marketing | Marketing Company | Social Media Marketer with Planning
The Executive Edge | Calgary Marketing Company
Shelley” January 22, 2012
Allan's talk also attracted a number of valuable new visitors and members to our group. Thanks Allan!” January 7, 2012
He explained not just ‘how’ to use LinkedIn but ‘why’ LinkedIn is important to business – in the context of a wider internet strategy - raising profile - getting found - making sales - constantly providing compelling supporting evidence, anecdotes and examples.” January 7, 2012
He has made himself available for questions and answers long after the work is done I can't tell you how much I recommend the service.
On the personal level, he has given me valuable advice on web marketing for my consulting firm.” January 7, 2012
Testimonials
Graeme Clark (403)880.5965 .
My advice to any business owner wanting the most cost-effective and savvy way of getting the biggest bang for your marketing dollar is to hire the Executive Edge....
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John Carbone-Core -Mark Canada 403-279-5581
wanted to thank you for the help you provided us with designing our company newsletter. Your expertise was invaluable! You assisted our company to get us from ....
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