Internet Marketing for Beginners Workshops or Webinars
$429 for a Internet Marketing for Beginners Workshops or Webinars - This Includes $30 Lunch - from The Executive Edge, Internet Marketing for Beginners Workshops or Webinars-March 13th Live, or Webinar Mar 1st and 2nd.
Internet Marketing for Beginners Workshops or Webinars March 13th Live 10am-3pm , or Webinar Mar 1st and 2nd (this is over 2 days).
10am-12:30pm MST.
Please register after you have paid: Click here
What you will learn:
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How to set up a LinkedIn account, Facebook account, Google account, Twitter account and YouTube account.
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How to set up a blog on blogger.
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How to properly format your Facebook, LinkedIn, Twitter and YouTube accounts with the basic information.
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what is the difference between a browser and a search engine. Why Google is the best search engine to use and the reasons behind it.
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Detailed information and explanation on websites set up and how websites are ranked in search engines, why you should have a website for your company, the various platforms you can use to set up a website, how much a basic website should cost and the difference between having a website that is just like a business card on the Internet and having a website that actually converts and making money.
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The differences between most of the various hosting companies online, the prices they charge, what are the best hosting deals, what companies you should definitely not use and watch out for and how to save tons of money choosing the right hosting company.
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How to register a domain name, what a domain name is exactly, how to choose a domain name based on keyword research rather than gut instinct.
And much more.............
This Internet marketing workshop or webinar whichever you choose live training or webinar training will give you the insights you need and basics on Internet marketing social media and what it's all about.
Let's face it, the Internet is really confusing and if you are brand-new at all this like many people are it's very, very, very confusing. That's why we created this in person workshop or webinar series that we call Internet marketing for beginners ( we wanted to call it Internet marketing and social media for dummies ) but we didn't want to insult anybody. In this in person five hour workshop or five hour webinar over two days you'll learn all the basics you ever want to know about Internet marketing and social media but from a beginners perspective and point of view.
Like what is a Internet browser, what is the difference between a browser and a search engine, what is a domain name compared to a hosting company . What is social media and why even as a beginner you should start using it for yourself and your company if you have a business or want to get online.
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You’re marketing your business on the web — of course you are! These days, if you don’t do web marketing, your business doesn’t survive very long. Find out what to put on your site and which search engines to list it with, how to expand your presence with social media, bring repeat visitors to your web site, and become familiar with web marketing terms.
Tips for Marketing on Your Own Website
As a smart businessperson, you want to make full use of the web to market your goods and services. This includes running your own website. Use these quick tips to optimize your site for marketing effectiveness:
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Attract attention with your home page and headline.
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Maintain interest with text that’s about “you,” not about “me.”
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Build desire with frequently updated content.
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Include many calls to action.
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Make your site easy to use and navigate.
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Post your phone number, street address, and social media links on every page.
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Collect e-mail addresses to communicate with prospects and customers.
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Test your site before launching it.
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Use results of your traffic and sales statistics to improve your site.
Essential Tasks of a Successful Marketing Website
Your website can be your strongest marketing tool. It serves as the face your business presents to the online world. If visitors find that face engaging, you’re on your way to increased sales. You should see those increased sales once your site accomplishes these goals:
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Draws new visitors to your site.
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Keeps them there for several pages.
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Brings them back for repeat visits.
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Answers “What’s in it for me?”
Crucial Search Engines for Web Marketing
To market goods and services successfully on your own website, you must submit your site for free to these three search engines. They cover well over 90 percent of the natural search market:
Use Social Media to Enhance Your Web Presence
Use social media to entice visitors to visit or return to your hub web site where they will receive your full message. Double the benefits by optimizing every social media channel to improve your search engine ranking. Remember to listen twice as much as you talk.
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Use Facebook for brand loyalty, customer support, and to solicit opinions and reviews.
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Use Twitter for news, local color, events in progress, and time-dependent offers.
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Use LinkedIn to reach business-to-business clients, qualify prospects, and to find new vendors or employees.
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Use content-sharing sites like YouTube (video), blogs, podcasts, and Flickr (photos) to encourage customer participation.
Defining Web Marketing Terms
It helps to know the jargon when you venture into new territory, like web marketing. To make the most of your online marketing strategies, make yourself familiar with the terms in this list:
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above the fold: Content and/or ads that appear on a page before a viewer needs to scroll.
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B2B (business to business): Companies and sites that market to other businesses.
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B2C (business to consumer): Companies and sites that market to individual customers.
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banner ad: A graphic ad that links to the advertiser’s site.
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call to action: A marketing technique that asks prospects to take a specific action to move toward a sale.
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cookie: Identifying code downloaded to a user’s machine to recognize repeat visitors or track online activity.
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conversion rate: The percent of site visitors who take a particular action or make a purchase, often called converting browsers to buyers.
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CPC (cost per click): Amount actually paid for a click-through to a site from an ad.
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CPM (cost per thousand): The advertising cost to reach 1,000 viewers or listeners; allows comparison among various advertising methods.
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CTR (click-through rate): The percent of people viewing an ad who click on it.
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PPC (pay per click): Payment method for online ads in which advertisers pay for each click-through, rather than by number of impressions or flat rate (see CPM).
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ROI (return on investment): The amount of money earned (or lost) as a percent of the amount invested, usually stated for a period of a year; can compute for a website, an ad campaign, or an entire business.
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SEO (search engine optimization): The process of making a website search-engine-friendly to improve ranking in search results.
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SEM (search engine marketing): The combination of SEO with paid search marketing through PPC, paid inclusion, or paid appearance.
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social media: Two-way communication channels online for networking, sharing news and views, contributing content, and soliciting comments from customers and prospects.
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URL (uniform resource locator): Address designating the location of information on the web; includes a registered domain name.
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widget: Small application tool placed on a website to add value.
Company Info
The workshop will be held February 1 in person at theCarriage House Inn 9030 Macleod Trail
SE Calgary, Alberta T2H 0M4 or the webinar will be February 2 and third. Deal Overview The business world was a very different place back when friend requests were sent by telegram, carrier pigeons delivered status updates and you had to wait the two weeks while a photo got developed before you could comment on it.Internet Marketing for Beginners Workshops or Webinars a $429 value. Reviews
Let's face it the Internet is really, really confusing. Wouldn't it be great to have a local Internet, social media, marketing expert in your back pocket to train you and show you in person how the Internet and websites work. If you own your own company or manage their website you absolutely must know this information!
With this fantastically educational training seminar from The Executive Edge, you will have the opportunity to learn all about the changes that online programs and applications have brought to the corporate playing field, and how to best understand these tools and use them to their advantage. You will learn how to research your keywords and key phrases, and then place them on your website so you can rank high on Google!
Just look how we rank on the first page of Google for the key phrase Calgary marketing company. Imagine your company dominating the first page Google!
So book your seat, and find out how to make your name come up first in a Google search, communicate directly with your target market, bone up one the ins-and-outs of a quality website.
Here's what the folks at The Executive Edge want you to know, plus a few great testimonials from participants:
