Why Google Places Is So Important For Being Found On The Internet
Map search is the new local Yellow Pages and it's a place where small businesses can shine. Together, Google Places and Google Maps represent the most exciting opportunity for small businesses ever. Your small business probably already has a Google Place page: If you own a small business, whether you like it or not, Google has probably already mapped it in Google Maps and created a Google Places web page about it. Most of these Google Place pages have been populated with information harvested from all over the internet - often small businesses don't realize that their customers have been talking about them on the web.
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Check out how we outranked everyone withh this Google places listing for Marketing Workshops in Calgary
Since search engine marketing today is so first page focused, local business advertising has quickly become a necessity for many companies operating online today. And if it isn't yet for your company than it should be!
The Local Business Players
Google Places (formerly known as Google Local)
If you pay close attention to the Google search results you will have noticed that the Google search page now often includes Google Places listings prominently within the results. Google estimates that 20% of all searches that are completed are 'local' in nature. The search landscape is converging more and more. Business can now benefit more than ever before from being optimized for Google Places.
With more than 130,000,000 unique visits per month and between 5%-12% of search engine market share, Yahoo! represents the 2nd highest volume of searches completed online today. With Yahoo! Local business listings we can help build a listing that is relevant to your company and gets found when relevant searches are looking for services to your company.
With more than 50,000,000 unique visits per month and between 3%-10% of search engine market share, Bing represents the 3rd highest volume of searches completed online today. Bing Local Listing Center, owned by Microsoft also has a renewed commitment to growth. Not only is the search engine itself incredibly powerful but Microsoft also currently manages all search related activity for Yahoo! The influence on Bing's local business listing area could become much greater as this relationship and technologies expand.
Yelp is a website that allows people to find local business and also read reviews from everyday real people that have done business with the listing. The site has grown to more than 25 million unique visitors monthly. Many businesses are already added by default by YELP but not all information is accurate, nor is it completely updated without being properly administered to. This site is also helpful in both reputation management and social media marketing.
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