Google Adwords Management

Take advantage of the largest, most targeted advertising network in the world & stop wasting your marketing budget A few years ago, advertising was a very risky practice. Business owners knew that some degree of promotion was necessary to grow their business, but a lack of data and control, meant that practically any advertising campaign was a huge risk. The nature of the advertising platforms available meant that a large proportion of their budget was always wasted. In fact, many traditional advertising campaigns amounted to little more than simply spending a lot of money and hoping.

 

 

 

Google Adwords

Take advantage of the largest, most targeted advertising network in the world & stop wasting your marketing budget.

Google Adwords

A few years ago, advertising was a very risky practice. Business owners knew that some degree of promotion was necessary to grow their business, but a lack of data and control, meant that practically any advertising campaign was a huge risk. The nature of the advertising platforms available meant that a large proportion of their budget was always wasted. In fact, many traditional advertising campaigns amounted to little more than simply spending a lot of money and hoping.

Then, in 2002, Google perfected their Adwords marketing platform and changed advertising forever.

NOW WE HAVE A WHOLE NEW BALL GAME!!

By selling advertising based around search words entered into Google, Adwords had finally created the perfect marketing platform - one that allowed advertisers to target their marketing budgets to precisely the individuals that were looking for their products or services, at the exact moment they were interested in buying.

4 REASONS WHY ADWORDS  IS THE BEST MARKETING PLATFORM.PPC

Volume:

Google currently enjoys unprecedented dominance of the search engine market. Well over 90% of all the web searches performed in the North America use Google - that’s around 34,000 searches per second. If someone wants your product, they are using Google to look for it!

Targeting:

Just because Adwords gives you access to the largest advertising market in the history, it doesn’t mean you have to use all of it.  In fact, Adwords allows you to target the people you advertise to precisely.  With Adwords, you only appear only when the keywords you choose are entered into the Google search engine. In addition to this, Adwords allows you to target your advertising by the location of the searcher, the time of day, the device they are using to search, as well as numerous other factors designed to ensure that you are only appearing to exactly the right market for your product.

Reporting:

Adwords reporting gives you full oversight of every element your campaign and every penny you are spending, allowing you to make informed choices about the direction of your campaign. You can see which keywords, adverts and campaign settings are leading to sales or enquiries for your business and how much those results are costing, allowing you to make informed choices about the direction of your campaign.

Control:

Adwords grants advertisers full control of every element of their campaign. The minute you see that something isn’t working, you can change it or discontinue its use altogether. This allows you to optimise your campaign over time by extending the elements that are working and scaling back the areas that aren’t, allowing you to continue growing your ROI, day after day, month after month, year after year.

Getting the most out of Adwords:

Adwords represents nothing short of a revolution in marketing, one that every business with any web presence should be utilising. However, the number of elements Adwords allows you to control, coupled with the sheer amount of data on offer means that getting the most out of it can be time consuming. Plus, you could risk paying more than you need to for your results or missing out on potentially lucrative avenues.

 

The Top Click team has been running Adwords campaigns since the technology was invented - we know how to target any customer and get the most out of any budget. If you want to start using Adwords, or optimise your campaigns for maximum ROI, we can help.

Why not let us handle it?

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(587)-333-6472

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My advice to any business owner wanting the most cost-effective and savvy way of getting the biggest bang for your marketing dollar is to hire the Executive Edge. You will be glad you did."

- Graeme Clark (403)880.5965 graemeclark@telus.net

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