Your website should be one of the most powerful tools you use to grow your business.

Your website should be one of the most powerful tools you use 

to grow your business. Unfortunately, that isn’t the case for most small businesses because they either have a beautiful site that is devoid of content or a sales-heavy site that drives straight to purchase, both of which fail to capture qualified leads. 
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Developing an effective website takes time, but with the right 

focus you can do it! Here are a few tips to get you on the right 

track. 

1. Use a clear, non-distracting layout.

Your website layout and navigation play a critical role in capturing 

attention and pulling visitors deeper in to your site. If your 

navigation comfortably guides the visitor through your website 

or landing page, it will be natural for them to stick around. On 

the flip side, if your layout is distracting or confusing, visitors will 

leave in a hurry.

To test your website navigation and layout, pretend you are a 

new prospect and ask yourself the following questions (or better 

yet find someone who has never seen your site and ask them to 

answer these questions): 

Where do your eyes go first? What is the most important thing on the 

page? Where do you think you are supposed to go next? Are there 

any distracting or confusing menu items or links that are tempting 

you to click on them?

2. Position yourself as an expert.

When a prospect visits your website, they should come away 

with the sense that you are the expert (or at least an expert) 

Stay tuned for more information…. 

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