Why is it so important to be ranked on page one of Google!

Why is it so important to be ranked on page one of Google!

So you’re going to buy a new product or purchase something on the Internet and the first thing you do is go into the search engine browser type in your key phrase and voilà!   You start clicking on the first four or five websites you find on page one near the top. Guess what, so do your potential clients and if your company is at the top of page 1 on Google for your most important key phrases your competition is stealing your leads.
Here are some quick stats I found on the Internet.

  • The first ranking position in the search results receives 42.25% of all click-through traffic
  • The second position receives 11.94%
  • Third position on the first page obtains 8.47%
  • The fourth placed position on page one receives 6.05%
  • The others on the first page are under 5% of click through traffic
  • The first ten results (page one ) received 89.71% of all click-through traffic,
  • The next 10 results (normally listed on the second page of results) received 4.37%
  • Third page receives a total  of 2.42 %
  • The fifth page receives a total of only 1.07%
  • All other pages of results received less than 1% of total search traffic clicks.

As one of the most important services off my clients is getting them on page one of Google, and it’s almost like hitting a moving target as Google changes its search engine algorithm a regular basis, but here are some great information.

Here you go: In order to understand what you have to do to get to number one on Google, you really have to understand two different things.

First you need to understand what factors Google uses to determine which page should rank there.  Then you have to understand the reason behind why the page that is ranking there right now is ranking that high. So it really boils down to understanding Google and understanding your competition.

 

Understanding Google Rankings

Since November 2014, I have spent a whole lot of money purchasing courses for myself to keep me above the competition and make sure that when someone looks for my website by searching for my best key phrase which is Calgary marketing Company I show up on top of Google.ca. It brings me leads a regular basis and here’s how I do it.

Google page oneWhat I can tell you is that I do understand the most important factors for getting a page to rank high right now. There are a handful of critical factors and then there are many other less critical ones. I will share a few of the more critical factors. I learned these factors after studying the academic papers published by the top people at Google and through years of trial, error and experience.

Before you consider the individual factors that you can change with your website, stop for a moment and think about what Google is trying to do by ranking the search results the way that they do.  They are trying to show the searcher exactly what he or she is looking for.   They are trying to show the searcher the most relevant pages Google can possibly find.  Whenever possible, Google also wants to show the searcher the most popular pages on those topics.  And, they want those pages to be at least reasonably high quality.   All of the analysis that Google conducts is done in their effort to determine relevancy, popularity(authority) and quality.

If you want your page to rank high, then you want to convince Google that your page is highly relevant for that search phrase, your page & your website are popular and your page is high quality.

More relevant = higher rankings

More popular = higher rankings

Maintaining high quality usually = high rankings

Google claims to take over 200 factors into consideration when determining their rankings.  This may very well be true.  However, we know from experience that certain things matter more than others.  There are a handful of things you can really focus on that will make huge differences in the way your page ranks.   The other factors are less important in the grand scheme of things.

 

The Six Most Important Factors That Influence Your Rankings

ranking factors1)       The backend code isn’t properly formatted

2)      On page optimization, what does Google actually read on your page?

3)      Social media footprint, what is your social media structure like?

4)      (Back Links) Links to your website as a whole (new information is that the type of links where the coming from and the quality is more important than ever)

5)      (Specific Page Links) Links pointing directly at that page (quality, number, anchor text and Google, domain authority of links matter)

6)       Anchor text diversity, if you have a link from a website that is going back to your website and you using the same words over and over again which could be your key phrase those of back links will be over optimized and you’ll be penalized for it. For your main key phrase Google wants to see about a 2% or natural anchor text flow. A good place to go is MajesticSeo.com to measure these things.

 

More about those factors:

1)       Backend Code – So in several website problems like Firefox you can right-click off of anywhere in the page and go view source, this will bring up your backend code, and what you’re looking for is our all your meta-tags formatted properly, do you have the Google and Bing indexing tag which allows them to easily crawl your site on there, I recommend you have a professional optimize the backend code and the front end. You concentrate on your business and let someone who knows the doing take care of your website for you.

2)      On page optimization – The second thing you have control over that makes a huge difference is the text on the page.  Search engines can read words pretty easily.  If you have a page with at least several hundred words on it, then it is pretty easy for a search engine to tell what that page is about.  Google simply counts the number of times each important word or each important phrase appears.  They drop all the generic words like “a, an, the, so, if, are, at, etc.”   But, they count the other nouns, verbs and adjectives on the page.  The more times a word or phrase appears, the more likely Google is to think that the page is about that word or phrase.    For instance, if the phrase “search engine optimization” is mentioned several times in different spots on your page, then that page is more likely to be about search engine optimization.  I wanted this page to rank high for a certain phrase which is why I included the phrase “how to get ranked number 1 on Google” and other phrases that are closely related to that inside the main body of content on this page.  Just doing that one simple thing will help the page get ranked on page one in Google and probably pretty high up there for that specific phrase.

3)    Social Media Footprint – how many Facebook links do you have, how many retweets on Twitter, do you have the LinkedIn, YouTube, instagram acount, I recommend the top five, LinkedIn, Facebook, Twitter, YouTube, Google plus.

 

backlinksAbout links –

Google cares about links because it looks at them as if they were votes between websites and web pages.  One webpage can vote for another one by linking to it.  Links are not all created equally though.  Certain links are far more influential.  Some links can really move your ranking higher while other links don’t seem to move it at all.  A link is considered high quality from an SEO standpoint if that link has more potential to influence your rankings.

What kinds of things are likely to influence a link’s quality?

  • So page rank doesn’t seem to be a factor really anymore, it’s all about domain authority and trust,  once again a great place to measure where the back links to the website that is linking back to your website is Majestic Seo, from there you can see the links going to the site that is linking back to your site. The better those links to that site, the better it will be for your website.
  • How many other links are there on the page and where do they link out to.  Are they good sources of relevant information or are they low quality or even spam?
  • Where is the link positioned on the page it comes from?   Is it in the main body of text on the page?  Is it in the sidebar?  Is it in the footer?   Where is the link positioned within that content block it is located in?  Is the link the top most link?  Is it lower on the page below other links?
  • What words (anchor text) are used to create the hyperlink that points to your page?  If it is a normal hyperlink without the rel=”nofollow” attribute, then Google will pay attention to what that anchor text is.  That anchor text can influence the relevancy of that other page it links out to.  You want your links to use relevant anchor text where possible without overdoing it.
  • Is this page that the link comes from an authoritative source on the subject?  Suppose you had a website about horses.  Ideally you would want links from other websites and web pages that are somehow related to horses.  If you had a page on your site that talked about some common illness that horses experience, then an ideal link would be from a page on a veterinarian’s website that links out to other pages about that illness.  That veterinarian would likely be considered a trusted authority figure on that topic by both humans and by search engines.

 

Now let’s talk about the major ranking factors that have to do with links:

4)      Domain Links – The number and quality of links pointing to your website as a whole matters to Google.  They consider a website to be more link popular if it has more links pointing to its pages.  Your website earns a reputation by earning links.  You want links from other reputable sources because that improves your own reputation.  The more reputable the websites are that link to your website makes a huge difference in how well the pages on your website tend to rank.  Generally you are better off getting at least one link from as many different trustworthy websites as possible.

5)      Page Specific Links – The number and quality of links that point directly at your page also matter for determining its ranking.   That includes links from within your own website as well as links from other websites.  If you have one particular page on your website that you want to rank really well, you can sometimes boost its ranking simply by pointing some extra links at that page from other pages within your own website.  Your homepage generally has a lot of this kind of rank boosting power.  You should link from your homepage to your most important pages on your website without overdoing it.  Generally you don’t link to more than a handful of them from your homepage.

6)       Google Quality Filters – You may have heard of the Google Panda update or the Google Penguin update.  These algorithm updates are ultimately designed with the intent to improve the quality of pages in the search results.  In some cases, they actually made the search results worse than they had been.  According to Google though, the updates were successful at increasing overall quality.

The primary purpose of the Panda series of updates by Google was to identify websites that weren’t putting enough focus on the user experience on their website.  You can read all about the Panda update on Google’s blog.  Do your best to avoid tripping the Panda filter or else your website will be severely demoted in the search results.

The primary purpose of the Penguin update by Google was to stop rewarding people who were trying to force their rankings higher in the search results by just building lots and lots of links from low quality sites using the same anchor text over and over.   If you did too much of it as a percentage of page links or site links, then your website ended up losing the high ranking it had prior to Penguin.   Lots of people who were relying on links for that extra ranking power got hit very badly by this update.

You want lots of links to your website.  Google wants you to earn lots of links for your website.  They do not want you to go build them all yourself though.  They want you to convince other people to link to your site because your site is so great.  If you get caught building lots of links because you are stamping them out like a cookie cutter, then your website can be demoted.  You have to be careful when choosing your link sources and the style of links you are getting.  You have to be very careful and selective when hiring someone to help you get links.  Don’t just outsource your link building to a spammer or you will likely end up getting your website penalized.

In order to get your pages ranking higher, you want to do as good of a job with the first five ranking factors listed here as you possibly can while avoiding tripping any quality filters or over-optimization filters like Panda and Penguin.

 

Understanding Why Your Competition Is Ranked High

why your competition outranks you  The other thing that you are going to have to learn how to do in order to achieve a number one ranking is learn how to analyze your competition. If some other page is outranking you, it will be easier to outrank them if you understand why they are ranking as high as they are.  They are ranking number one for a reason.

Suppose your page is ranking in position six in the search results for whatever keyword phrase you are targeting.  Those other five pages ahead of yours are outranking you for a reason.  Chances are that each one is outranking you for a slightly different reason.

Every page in the top ten search results on Google has already passed all the quality filters like Panda and Penguin so far.  So the reason that one page outranks another is probably because of one of those other really important factors.  Remember, the five most important are page title, words on the page, words in the URL, links pointing to the website as a whole and links pointing directly to that specific page.

All of those factors carry a lot of weight.  An easy way to think about it is if you imagine that each one of those first five categories has a score attached to it.  If you add up all five scores you have your total score.  The page with the highest total score ranks in first place.  The second highest score in second place and so on.

So How Do You Outrank Your Competitors

19Tr1)       Start by getting your page title right.  If you are targeting a four word long or longer phrase, then make that phrase your page title exactly.  That is the easiest way to convey maximum relevancy.

2)      Fix the URL for the page so that the keywords appear in it in the right order.

3)      Reshape your content on the page and make sure your primary keywords are scattered at least a few times throughout the page.  It will be a lot easier to do that if you have lots of content on the page.  If you only have a couple hundred words on the page then you are going to have a tougher time getting your keywords in there without making it look like you are stuffing them in there.  Google does not like keyword stuffing.  Add your keywords or synonyms for your keywords into the sub-headings on your page if you can.  That helps too.

4)      Get more links pointing to any page that you can on your website.  Remember that the link quality matters.  If you get higher quality links then you won’t need as many of them.  Get as many as you can though as good links are the hardest thing to get.

5)      Get more links pointing directly to the page you want to rank well.  Your homepage probably has the most link juice on your website.  So, point a link from your homepage to an inner page you want to get ranked high.  The anchor text of the link should be the exact phrase you want that page to get ranked for.  Then, also try to get other websites to link to that page too.

The same way I don’t try to fix my furnace myself, I hired a professional, as far as  SEO goes, from the courses I have just purchased it is getting more complicated than ever. The benefits of hiring a professional are that your on page one of Google, getting a steady stream of leads on a regular basis, and you can concentrate on your business and making money.
Allan Fine

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