What you need to do for your Internet marketing and social media for 2014!

What you need to do for your Internet marketing and social media for 2014!

(So before I really get into it. I want to tell you that I have the phenomenal training happening in January 2 and 3rd and January 23, 24th, $1000 value for only $29!)

What you need to do for your Internet marketing and social media for 2014

 

Here are my social media and Internet marketing predictions for 2014,  I can’t believe it’s been a year already since I posted my Internet marketing and social media information for 2013 but here we go with 2014, what’s hot, what’s not and what you must do as a business owner to keep up and to really make a lot of money online.

HOT: Search + Social

Many social marketers don’t understand search, and many search marketers see social media as link-baiting and spam. As social networks play a more important role in sending signals to search engines, search engine optimization and social media are becoming more and more linked. Social is even more important now as Google is measuring social signals for website rankings.

NOT: Silos Between Marketing Groups

It is surprising to me how many SEO professionals don’t really understand social media, as much as how many social marketers don’t have a clue about SEO. Integration won’t happen if this continues. Attend some conferences or training to keep your skills up-to-date. Our next training is January 2nd  3rd.

HOT: Paying to Play on Facebook

Facebook recently acknowledged that brands should expect to pay to play on Facebook. If Facebook is a strategic channel, you should expect to increase your budget to maintain reach. The good news is if not too expensive to test and measure which post should be paid for which one shouldn’t, yeah we know as Facebook monetizes their websiteeEven more, it sucks for us. Good for them.

NOT: Expecting Continued Free Exposure

Growing a fan base on Facebook is no longer about building a free content distribution channel. According to Facebook and AdAge, the primary reason to build a fan base is to increase the social context and therefore effectiveness of your advertising network. We will be teaching you how to get lots of free exposure in Our webinar.

HOT: Strategic Content Marketing

In 2014 and beyond, we’ll see brands getting deeper into content marketing. They continue to build their own branded and non-branded content assets and “brands as publishers” will continue to grow as a trend.

NOT: Verbal diarrheaing Boring Crap all Over the Internet or by from me, by from me, by from me!

Social networks are already cluttered with content. Most businesses post boring crap that people aren’t really very interested in. We feel that we have to feed the social media monster with content – whether we have something to say or not. Instead of posting mediocre content regularly, post amazing content less often. We try to give away some phenomenal tidbits on a regular basis, here’s one of our great posts on actually being able to contact Google ( It’s a miracle) when you’re having problems on your Google plus “page”.

HOT: Visual Social Networks

Visual social networks like Instagram, Vine, Pinterest and SnapChat are all on the rise, and yes, if you saw our webinar page you saw our video and how Justin Timberlake recently purchased MySpace. If you’ve been ignoring them, 2014 is the time to dive in. As Facebook organic visibility declines, these visual social networks can provide unique opportunities for engagement and to build awareness.

NOT: Facebook

Facebook is still the social media giant, and there is no question that it should probably be a part of any solid social media strategy. That being said, it is cluttered and becoming more difficult for brands and businesses to generate visibility, especially without a budget to promote posts. Consider experimenting with other social networks and reducing your reliance on Facebook. I’ve found that I can get better results for my business on other social networks with less effort. Experiment.

HOT: Google+ = super hot!!

Google+ With the new Google hangouts as a social network … it is hot because Google continues to focus on it. Google+ is becoming more integrated with other Google products and services: Pages are integrated into search results, authorship links content with Google+ profiles and pages, YouTube is integrated and Local search results now run through Google+. The importance of this network in the grand scheme of internet marketing (beyond social media) is definitely significant. We will be teaching a lot about Google hangouts during our next webinar.

As the world of marketing evolves and becomes more complex, one has to wonder how small business owners can stay abreast of what marketing trends are emerging, never mind figure out which are worth investing in for their particular situation.

Let me offer some help. First, as you update (or create) your marketing plan for 2014 , ask yourself:

  • Will the marketing activities that have been effective continue to work for my business?
  • Will I need to add new marketing tactics or simply make adjustments to those in which we currently invest?
  • What should I be adding to my marketing activities that are worth my time and effort?

6 small business marketing trends that are important for your upcoming marketing efforts.

1. The integrated marketing plan becomes popular again

 integrated marketing plan
Integrated marketing plan becomes popular

Although I’m not a huge fan of complex marketing plans, I do believe having a plan is more important for small businesses than they realize. A marketing plan focuses your efforts and helps you avoid wasting time and money doing things that aren’t moving your business towards your goals.

And now, with all the varying online activities – email marketing, social media marketing, content marketing, mobile marketing, search marketing – you need one place where you define what you will be doing and in what time frame.

2. Content marketing dominates small business marketing strategies

relevant content
Content marketing dominates small business marketing

Today’s buyers are smart – we no longer want to be sold and we are sure going to know a lot about the possible solutions to our problems before we make a purchase decision. In fact, according to the Corporate Executive Board (CEB) almost 60% of the purchase decision is made before prospects reach out to vendors. This means the buyer is finding content from expert sources to help them determine the best solution to their problem.

blogging and ROI impact
Almost 80% of marketers with company blog report ROI

To position your business as an expert resource, you need to create content that speaks to your audience, helping them determine the best route to take. What this means for small businesses is that you need to have a blog if you don’t already have one and you must keep adding new, fresh content regularly. Blogs convert readers into buyers. 42% of consumers look to blogs for information about potential purchases; 52% say blogs have impacted their purchase decisions. According to Hubspot’s 2013 State of Inbound Marketing, almost 80% of marketers with a company blog have acquired new customers.

3. Case studies get reinvented into content marketing stories

rep-management

 

 

 

 

 

 

 

 

It’s hard to continually produce content that is relevant to your audience. Most small businesses have plenty of satisfied customers but few use these experiences as a source of rich content that will help others understand how you solve a problem better than anyone else.

But did you know that for B2B marketers customer testimonials (89%) and case studies (88%) have the highest effectiveness rating for influencing potential buyers? And 85% of consumers say that they read online reviews for local businesses and 73% of consumers say positive customer reviews make them trust a business more. So, Google reviews, yelp, Urbanspoon, tripadvisor are really important and what’s even more important is to manage these reviews and respond to negative ones by either reaching out to the person or responding online. Consumers want to know you care and are doing something about the problems that other people are saying you have in your business.

Most of us underestimate the value of what we do really well because what we do for our clients may seem so simple to us. We are taught that things of value must be difficult, therefore what we do which is easy for us has no value.

Just remember that your ideal clients are willing to pay you to do what you do best because it solves a problem or fulfills a need, regardless of how simple it may seem to you. Your existing clients and customers can often provide inspiration for your most powerful and engaging content spoken in the language your customer understands.

4. Marketing activities evolve from mobile enabled to mobile optimized

mobile optimized
Mobile enabled evolves to mobile optimized

A year ago in my post on small business marketing trends for 2013, I said that mobile support was mission critical and that mobile responsive design would be the most popular small business solution. Today, responsive design is just the first step.

If you are like me, you read email, participate in social media and research information regularly via your mobile device. According to Pew Internet research, 63% of adult cell owners now use their phones to go online and 34% of these cell internet users say that they mostly go online using their cell phone.

With this growth, if the first impression a buyer has of your brand on their smartphone or tablet is not the experience they expect, you can potentially lose a customer before you even know they are interested. Review your marketing tools and determine if mobile access provides a user experience that doesn’t detract from the message you are trying to convey:

  • Can your email newsletters be easily read?
  • Is your website content consumable?
  • Can the visitor fill in your contact forms?
  • Can they use the shopping cart easily from their mobile device?

Going forward, mobile needs to be at least an equal partner with the web browser if not the primary platform for all marketing, taking the lead in design and usability.

5. Getting and staying visible is no longer an option

Are you online?
If I can’t find your business online, do you really exist?

If I can’t find your business online, do you really exist?

I ask this question every time I am speaking with a small business owner who is wondering if they should create a solid web presence for their business. 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. Online visibility is a must, so every small business needs a strategy that increases their visibility when someone is in need of their products or services.

Although your web presence begins with a well-designed, mobile responsive website and integrated blog, it is much more. Start with a web presence analysis to find out how visible your business is today. Once you have your baseline visibility, then add marketing activities that help increase and optimize your presence on social media and online directories.

6. Simplicity in marketing will become the norm

6 Small Business Marketing Trends For 2014 image marketing simplicity
You know KISS ( keep it simple stupid)

Many marketers feel that today’s buyers are web-savvy, mobile-enabled researchers capable of sifting through the complex information about a product or service in order to make a purchase decision. In reality, buyers are looking for trustworthy information that helps them easily and efficiently weigh their purchase options. Too many options and messages can paralyze decision making, encouraging the buyer to look at your competitors.
If you want to learn a lot with hands-on training about everything. I just talked about. Make sure you click on the link below.

Once again, don’t miss the phenomenal training happening in January 2 and 3rd and January 23, 24th, I thousand dollars value for only $29!

What you need to do for your Internet marketing and social media for 2014

If you have any questions or want to join the webinar. Give me a shout.

Allan Fine
http://www.executiveedge1.com/blog/blog/blog
403-246-7386

 

What you need to do for your Internet marketing and social media for 2014

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