The five worst mistakes most companies make for Internet marketing and how to avoid them!

As an Internet marketing company, we try to make sure that were on the very edge of what’s happening in the industry.
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With that in mind we see companies making the same mistakes over and over again. These are the five big ones, and how to avoid them.

1. You’re not tracking your marketing!- let’s face it it’s true, you have no systems in place for tracking all your marketing and therefore you don’t really know what is pulling in proper leads and what is not. You need to use a system of tracking all your marketing an easy one is an Excel spreadsheet and a better one is a CRM like VTiger. By tracking all your marketing ,eventually you’ll know what’s working and not working for your company and you know where to place your marketing dollars.

2. Your website – OMG – when the last time you took a hard look at your website and asked these questions? Is my website up to date-not only with content but does look like it was designed in 1980? Is it converting-? Do people actually call you or e-mail you from your website and is it making you money, if not, it’s time for new one or to have someone go over your copy.

3. Do you have a robust social media program? let’s face it that’s a new buzzword for today’s age social media but the majority of clients I talk to don’t have any great social media program in place and you absolutely need one. Social media allows you to reach clients who may want to use your services or hire you, either do it yourself or hire someone to do it for you and then taken over yourself.

4. SEO-This stands for search engine optimization, and it means the difference between having a great website that is like a billboard your basement or having a great website that is number one on page 1 of Google. Just Google, Calgary marketing company, we used to spend $1000-$2000 a month on Google ad words and now with natural search engine listing optimization we spend zero on Google ad words. That’s a savings of $12,000-$24,000 a year, not to mention how many amazing leads we get through website every single day.

5. Systems – Many years ago I worked for large Corporation (It was the only time my whole life I ever did) and the only reason I did that was to learn how this Corporation did so well. What I found out was they had a system or a process for everything they did. Most companies we talk to just kind of fly by the seat-of-the-pants for most everything they do and is not a written process or system for anything or very few things. Let’s say you got hit by a bus tomorrow. Would someone be able to take over your company and do what you do by the fact that everything has a process and system. If not,you need somebody to help you come in and create them.

So there you have it. These are the top five things I see under regular basis that most companies are not doing that they should be doing in order to reach their yearly sales goals. The good news is we have some great training coming up and were teaching all of these. I hope to see you in April!

Allan fine

Extreme Value Marketing Training = Great Return on Investment!

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Marketing training is not just for any business but for a business that simply wants to make rapid gains in a short period of time. Internet marketing and Success secrets are often spoken about, but if you don’t take great action, they’re not going to work.
Vision, leadership and strategies are required to get your business to the next level.

The Executive Edge offers the highest quality Internet marketing and business training programs that are designed for both beginner, intermediate and advanced businesses and companies.
Good afternoon Linkedin Business Owners & Entrepreneurs, There are Internet Marketing Events,

Are you available to attend?
One is a Beginner internet Marketing and Social media Training, $49 for a Live Beginner or Intermediate Workshop on Social Media and Internet Marketing – from The Executive Edge ($429 value)
2 different dates April 25th Beginner Training or April 26th Intermediate Training

The Other one is:
Beginner and Intermediate Webinars on Social Media and Internet Marketing Reg $429,
now only $19 -Social Media and Internet Marketing for intermediates April 19 and 20th
Or for Beginners April 12th and 13. both are $19 you choose!
 

I would like to invite you and train you on Internet marketing and social media: Is your marketing plan ready for the new Season? 
If not I would like to help you!

This is normally a Live workshop that we charge $429 for, but as a gift
we’re are only charging $49 and only have room for 100 participants for a Seminar
on Social Media and Internet Marketing.
How would you like to Rank #1 on Page #1 of Google?

http://www.eventbrite.ca/event/3176949341    for Live Event
http://www.eventbrite.ca/event/3176927275    for The Webinar

The internet and social media are changing rapidly, all your marketing has to take on a new life.
It seems that just yesterday you could put an ad in the yellow pages or the newspaper and you would have all your bases covered.

Now you have to spread the word via Twitter, Facebook, and LinkedIn, make sure you’re on Google Places just to access your market.

The Executive Edge is offering an exceptional deal on their Social Media and Internet Marketing Webinar.
For just $19 you can transform the way you do business, this is a $429 value.
This is 5 hours of in depth training over 2 days where you will actually learn and do. You need to be on your computer as we are going to roll up our sleeves and get to work on your business!

*How to properly research your Keywords so that you know exactly which keywords and key phrases people are searching for your business on the Internet on Google (and which ones no one is optimized for that you can steal right under everyone’s noses).
*How to set up an aggregator (a system for tying all your social media sites together at one time) so you can use one touch posting to all your sites.
*How to properly format your Linkedin profile so that you rank highly when people search for your industry on Linkedin and  how to add your company on your profile as well. This one thing saves us $12,000 a year by leveraging Linkedin.
*How to set up your Facebook business page so it looks like a slick and professional like a real website with drop-down  menus, graphics, sideshows, auto responders and whatever else you want to put in there that you never could put on Facebook till now!

(just look a ours, https://www.facebook.com/MarketingCalgary )
*Click on the round icon on the top of the page that says  “Click here to see our website”
*How to set up the front page of your website correctly including the 6 things you need to know that will make your front webpage stand out.
 And much more………….

The Executive Edge has been helping small, medium, and large businesses build. Whether you are looking to dramatically increase sales, boost your awareness of internet marketing, or find the right people to grow your business, this seminar will help you guaranteed. If you are a business owner, or interesting in learning the trade, you simply cannot miss this seminar. Learn to
plan and achieve your financial goals with the help of the internet. You will be glad you let The Executive Edge take you under their wing and teach you what it takes to become the best marketer for your company in order to take your business to the next
level, how can you resist?

http://www.eventbrite.ca/event/3176949341    for Live Event
http://www.eventbrite.ca/event/3176927275    for The Webinar

Normal 0 false false false EN-CA X-NONE X-NONE Allan Fine
Marketing Systems
GUARANTEED RESULTS
EXECUTIVE EDGE
allan@executiveedge1.com
 Phone: 403-246-7386
403-217-8432 Fax
Mountain Standard Time|
http://www.executiveedge1.com/blog/blog
http://www.facebook.com/MarketingCalgary
P.S. Please connect with me on Linkedin.
http://ca.linkedin.com/in/allanfine
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The Executive Edge
Internet Marketing / Website Development
SEO + SMM and Consulting services.
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