LinkedIn Training: 25 Steps To create the perfect LinkedIn profile

LinkedIn training

LinkedIn Training: 25 Steps To create the perfect LinkedIn profile

Happy New Year’s everyone – I’m here to start you off for the great way in 2014 with my newest webinar starting at only an hour, some of the training at a doing is on LinkedIn. I’m still amazed that many businesses and professional companies are still not using this amazing social media business site.  I get a never ending constant stream of brand-new lease LinkedIn and you can too!!

The 1st step is in creating a beautiful profile that will create trust and authority, and leave your competitors in the dust. Here are the top 25 things I believe you should do for your LinkedIn profile to make an outstanding!

Happy 2014!

LinkedIn training

 

 

 

 

 

 

 

 

LinkedIn Training: How To Create A LinkedIn Profile In 25 Steps

1.Linkedin training Photo Should Always Be Professional– Take the time to get a real professional picture taken by a photographer. Anything else doesn’t leave nearly the same impression so get off to a good start with a great head shot.

2. Your Name Should ONLY Contain Your Name– Avoid adding any additional titles, acronyms or credentials. Keep it clean and concise!

3. Your Headline Should Be Catchy & Have Keywords You Want To Be Found For– Create a headline that captures your target market’s attention to encourage them to check out your profile.

4. Connect With At Least 501 People– The reason I suggest this is because LinkedIn will show how many connections you have until you hit 500. People like to connect with “connected” people.

5. Provide All Necessary Contact Info– Not everyone will want to message you on LinkedIn when they find your profile so it’s good to give multiple options. I chose not to put my address and instead put an alternate email– you can do the same, if you want but make sure you at least have an email!

6. Customize Your Website Names– On my own profile, I didn’t just put my company name or my website names. Instead, I used words that would be more attractive to the type of person I aim to attract.

7. Customize Your Profile URL– When customizing your LinkedIn profile, aim to just have your full name without anything else. If you have a more common name (sorry, John Smith) then you might have to resort to a slight modification.

8. Update Your Status Daily– One of the pillars to social media success is consistency so be sure to update your LinkedIn status daily with something that provides value to your target market.

9. Keyword Load Your Summary & Profile– Notice again how I’ve strategically placed my chosen keywords through my profile and summary. Be careful not to overdo it or else your profile loses it’s impact.

10. Write In First Person– Your LinkedIn profile is not your resume so make sure you are always writing in first person.

11. Speak Directly To Your Target Market– Always write so that you’re speaking directly to the type of person you are trying to attract/sell to. Every word should be positioned with that goal in mind!

12. Add Video To Your LinkedIn Profile– There’s no better way to introduce yourself than with your own voice and face. Fortunately their latest update has made adding video or slideshow presentations to your LinkedIn profile ridiculously simple by allowing you to paste a link instead of the grueling process it used to be.

13. Tell Them To Click Play!– It might not be obvious enough that the video on your profile is actually a video so be sure to actually tell people to click play in the text area.

14. Skills & Expertise Should Be Filled With Keywords– This is a keyword haven on your LinkedIn profile so think about every skill you promote through your business and list it here. Everything you put here will show up in your Endorsements section so choose carefully!

15. Use The “Projects” Section To Promote Products– This is a great section to showcase products you are selling currently. Offer a free report, white paper or something that will give value to your target market to drive traffic and opt-ins for your website. I have also used it to promote a couple free reports and checklists that I have available for download.

16. Keyword Load Your Current & Past Work History– Notice how in my profile I used keywords like “Social media speaker” and “social media trainer”. These are some of the keywords I want to be found for.

17. Use Keywords When Filling Out Your Experience Section– See explanation for # 6. Same drill!

18. Have At Least 10 Recommendations– This is key for building credibility. Do whatever you need to do to get your first 10 recommendations, as they are paramount to distinguishing you from competition online. Read this blog for tips on getting more LinkedIn recommendations.

19. Add Volunteer Experience– Make sure you add any volunteer experience or causes you support as your LinkedIn profile has a special section for it.

20. Fill “Honors & Awards” With Significant Media Attention– If you don’t have a lot of awards that are relevant to your business, I would encourage you to use this section to promote any media or press attention you’ve received.

21. Join 50 groups– You can join a maximum of 50 groups on LinkedIn so take advantage of every one of them. If your business is primarily local then start by finding relevant local groups for your industry or wherever your target market is likely to be.

22. When you post to groups make the information really valuable. Don’t just post your deals, most people just post by from me, by from me, by from me. Don’t do that!

23. Purchase the upgraded LinkedIn package – you can’t buy this one. It isn’t in your settings, but here’s a link to a previous blog post of mine where you can buy one and save yourself $200 http://executiveedge1.com/blog/how-to-maximize-your-linkedin-profile-and-get-a-steady-stream-of-free-leads/

24. Get the Linkedin mobile app on your Smart phone phone, once you purchased the upgraded membership, you can click on who’s viewed my profile and connect with them without having your email address. I think people who viewed my profile are warm leads and that’s all I get a steady stream of leads to my company from LinkedIn.

25. Keep increasing your reach, every week I connect with 10 to 20 new people on LinkedIn. Of people I have to know, once again, having that upgraded Membership package allows me to do this without have in their email addresses. The more reach you have, the more people you know ,the more business you’ll get.

And that’s the power of LinkedIn!!

If you want learn more about how to use LinkedIn or Internet marketing please join me on my next webinar.
http://www.executiveedge1.com/blog/blog/webinar.html

 

Allan Fine
http://www.executiveedge1.com/blog/blog/blog
403-246-7386

LinkedIn Training

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