How to Rank High on Page #1 of Google

How to Rank High on Page #1 of Google

It’s a fact, if no one sees website on page 1 of Google for your key phrase is like having a Billboard in your basement. The trouble is Google keeps changing their search engine algorithm, and it’s up to us ( business owners and SEO companies to keep up with the ongoing changes. Here are some things we discovered in 2013.

One of the things we discovered was a URL’s number of Google +1s is more highly correlated with search rankings than any other factor. Also do you have a properly optimized Googleplus page named your key phrase.

How to Rank High on Page #1 of Google
How to Rank High on Page #1 of Google

 

 

 

Searchmetrics, using a slightly different methodology, found Google +1s to be the highest-correlated factor they studied, and other studies have found similar results.

Here’s the million-dollar question: Can Google+ activity actually help your pages rank higher? We believe the answer is yes!!

Speed matters!!

Loading time,  loading time, loading time!!
Page Speed is a critical component in the digital user experience, and it is hugely important in our content-driven world. There’s a reason why Google Analytics now includes statistics like Page Load Time, Lookup, and Page Size.

1. Posts are crawled and indexed almost immediately

Google has been using Google+ to discover new content, and many web professionals have discovered that URLs shared on Google+ are crawled and indexed very quickly.

Compare this to Facebook, where because of privacy settings and restrictions on data sharing, it’s not uncommon for posts to never be crawled or indexed by Google at all.

Unlike Facebook, which hides data from Google, or Twitter, which directs Google not to follow most of its links, Google+ data is immediately and fully accessible to the company that built it.

2. Google+ posts pass link equity

Pages and posts on Google+ not only accumulate PageRank, but because links to posts are followed, they pass link equity on as well.

When you share a link on Google+, the anchor text becomes the title of the page you are sharing. Some important things to remember about followed links within Google+:

  • Only “shared” links (the links that show up beneath your post) are followed. Any external links you add withing the post body itself are nofollowed, so these don’t pass any link equity.
  • For obvious reasons, uploaded images don’t pass external link equity. Some people like to upload a screenshot of a page and then link to it in the body of the post. While a good image may increase post popularity and click-through rate, these posts do not pass link equity.
  • Certain links in your Google+ “About” page are also followed and pass link equity.

3. Google+ is optimized for semantic relevance

Unlike Facebook or Twitter, each post you make in Google+ has most of the characteristics of a full-blown blog posting.

  • Each post has its own URL.
  • The first 45-50 characters of the post appear in the title tag.
  • Just like a blog post, entries can be long and complex in order to explore a subject deeply. Various correlation studies have show a strong relationship between longer pages and higher rankings.
  • If a post is reshared, it can accumulate internal links from the Google+ platform, all with relevant anchor text.

Because of these factors, each post has the potential to send strong semantic signals to Google’s search algorithm. This not only helps the post itself to rank in Google’s search results, but potentially sends relevancy signals to a URL shared by the post.

What about Author Rank and Publisher Rank?

Many publishers have added Google+ authorship information to their websites in order for author photos to appear in Google search results. Another hope is that someday Google will use authorship information (and perhaps publisher information) connected to Google+ accounts to actually rank websites.

Taking advantage of Google+ for SEO

While there are hundreds of ways to optimize your Google+ experience, the most important activities can be summed up by these nine points:

1. Start building relationships now on Google+

It’s never too late to start. Google+ is a social network. Following great people, commenting on posts, and sharing great content not only helps to increase your own influence, but it can be extremely educational as well.

2. Post share-worthy content on Google+ to attract natural links

When you share content, don’t just post a link and walk away. Add additional value with commentary and relevant information.

3. Add Google authorship information to your online content

Adding rel=”author” to your website is a no-brainer. If you guest post or otherwise contribute content to other high quality sites, ask the publisher if they will add author markup to your bio. Kane Jamison recently did this for me when I contributed content to his blog.

4. Link out to all relevant profiles from your Google+ “About” page

Think of Google+ as a primary hub of your online virtual identity. Google offers you several places to link to other online profiles, sites that you contribute content to, and simply sites that you want to share.

5. Take advantage of rel=”publisher” by connecting your website to your Google+ brand page

If you are a business, organization or brand, follow these instructions.

6. Make your content easy to share on Google+ with relevant social sharing buttons

One-on-one factors for Google’s ranking is social footprint, . With that in mind, make sure you have social sharing on your page , as well as use social media aggregators like HootSuite to get your message out.

7. Completely fill out your Google+ profile with relevant and engaging information

The information you provide in your profile influences how you show up in Google+ search results and also plays a role in whom Google suggests others to follow.

8. Make it easy for people to add you to your circles

Use Google’s easy-to-create badges, or create your own to place on your own online profiles so that others can easily add you to their circles.

Follow Me On Google+

9. Make your posts public
Posts shared privately don’t pass the same juice as publicly shared post. For SEO purposes, you likely want your posts spread as wide as possible.

Want to learn some of this live, come to my next Google hangout

http://executiveedge1.com/blog/ghangout/rank-high-on-google

or my next Internet marketing webinar.

http://www.executiveedge1.com/blog/blog/webinar/index.html

About Allan Fine

Allan is one of the most recognized industry leaders in business and marketing. As a popular speaker, author, consultant he has helped over 10,000 students world wide find success in their businesses and has consulted with Fortune 500 companies and businesses of every size grow and thrive…
http://www.executiveedge1.com/blog/blog
403–246-73866

 

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