Advanced SEO Tips- Here is the next post in my series………..

Thank you so much, for following my series.
My number one goal is to help as many people as a Calgary SEO Company as possible.

Everyone knows being on page #1 of Google is probably the most important thing for any business owner’s website, so here is some more great information on Seo. If you have any questions please contact me.

Seo-blocks-300x231

Advanced SEO 101:
What other factors affect rankings besides backlinks?

Where you’re getting your links, the quality of these links, the relevancy of these links,
how many links you have and what keywords you’re using as the anchor text all
affect your rankings. But there are other factors that affect your ranking, including but
not limited to:

· On page optimization factors – this is how well you’ve optimized your tags,
content, formatting, keyword proximity, site map, and links on your web page.

This also includes whether you use your keywords at the top of your page and
in your “alt” tags (both good things).

· Having a lot outgoing or reciprocal links pointing to “bad” sites (like link
farms) – can negatively impact rankings.

· Whether you have unique content (which the SE’s like).

· How frequently you update your site. Faster isn’t necessarily better. Check
what ranks well for your niche and aim to match it.

· Whether your domain includes your primary keywords.

· Your domain’s age, reputation, IP address and whether it’s a top level domain
(e.g., a .com is better than a .info although probably not by much).

· Shady practices such as keyword stuffing or using text that’s the same color as
the background can negatively affect your rankings. Only an issue if your site
gets manually inspected and you don’t have a legitimate reason for it.

· Showing one page to the search engines and other page to visitors negatively
affects your rankings. (Cloaking and doorway pages.)

· Frames negatively affect your rankings.

· Using content that the search engines can’t read, like audios, flash, videos,
graphics (without alt tags), etc.

· Whether you have a robots.txt file that tells the search engine bots to stop
crawling or indexing your site.

Does domain age help?
Yes – search engines view older domains as more trustworthy, which means older
domains may have a slight advantage. But this is only true if the older domain has a
good reputation (e.g., it hasn’t been blacklisted, penalized or banned from the search
engines).

Why would I want to 301 redirect an aged domain?
Google passes link juice/authority/age/ranking strength (call it what you like) from
one domain to another if you do a 301 redirect on it. For the less tech savvy out there
the 301 code means “permanently moved” and is a way to announce that your site that
was once “here” is now “there”.

The upshot of this is that you can buy an aged domain and “301” it to the site you’re
trying to rank instantly passing on all that lovely ranking power that it’s acquired just
by sitting in some domain squatters account for 10 years.

Just make sure they do a domain push at the same registrar it was originally registered
at or all these effects are lost. Also, you have to wait up to 2 weeks to see the benefits.
They are not instant!
What is rel=”canonical”?
If you have two or more pages with similar content, you can tell Google which is your
preferred page to show in the search engine results. This is referred to as your
“canonical” page. If Google agrees this designated page is the best version, it will
show this preferred page in its index.

To tell Google which page you want listed as the canonical page, add the following
bit of code into the head section of the similar (non-canonical) pages:
<link rel=”canonical” href=”http://www.example.com/filename.html”/>
Naturally, you should replace the example.com/filename.html with your actual
domain name and file name.
For example…
Example.com/file1.html is your preferred canonical page, the one you want displayed
in the search engine results. You don’t have to add any tags to this site.
Example.com/file2.html and Example.com/file3.html have similar content to
example.com/file1.html. As such, you’d place the canonical code within the <head>
tag of these two sites to tell Google that example.com/file1.html is the most important
page.
The most common reason to do this is to tell Google that these pages are all the same
· Example.com
· www.example.com
· www.example.com/index.html
· Example.com/index.html

Don’t go overboard with this and certainly don’t use it on stuff like paginated
comment pages because they are “similar” but contain the same post. They contain
enough unique content to be treated as unique and Google will start to ignore your
legitimate canonicals if it finds too many instances of you misusing it.
Yes, Google thinks it’s smarter than you, deal with it and move on.

What’s the truth about duplicate content?
There is no duplicate content penalty when it comes to multiple sites. Otherwise, your
shady competitors could just create near-clones of your site to make your site
disappear. But that doesn’t happen. Indeed, run a search for a PLR article and you’ll
likely see many SE results for that same article.

So there you have it. In my next post I will be discussing, Site maps, Frsh content on your site and Meta Tags.

Till then……..Keep on Connecting on Linkedin
Allan Fine
403-246-7386

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