Why use Website Analytics. Because you need to see as a website owner how to improve website performance In short, you need business intelligence and not geeky techno-data. This window into your visitors' behaviour allows you to find weak spots where visitors may be dropping out and make changes to your site that ultimately lead to more business. Because costs are lower in online business models, this means that there is more online competition. In my experience, the websites that perform the best are not those that come up with one great idea – as these are easily copied – but those that can identify and understand visitor behaviour and then make a large number of small changes that together provide an overall competitive advantage.
Google Analytics Services
We recommend Google Analytics as it is a free, highly sophisticated web Analytics service that tells you everything that you want to know about your website. Using this tool you can tell how people find your site, what they do, how many of them go on to make a purchase and much more.
It is fully integrated with Google Adwords™ and offers an enterprise class analysis tool that you can use to get optimal results from your advertising campaigns.
Like other high end website analysis tools it offers a variety of reports and thousands of possible combinations of variables that may be important to your website.
The Executive Edge are Certified Google Analytics Consultants. With over 5 years of experience with Google Analytics and 10 years in web Analytics, we are experts in providing you with the support services that you need to make the most of this service. We can also assist you to identify the top 5 to 10 key performance indicators for your website and advise you on how to monitor these using Google Analytics.
The Executive Edge offers training in Google Analytics, advice, interpretation and campaign optimization as well a range of support plans and services including:
- Implementation of the Google Analytics tracking code
- Understanding Google Analytics
- Using Google Analytics reports
- Developing your website Key Performance Indicators
- Integration of shopping carts and other actions on your website with Google Analytics
- Tracking downloads of PDF files and other non-HTML files
- Adding Canadian search engines to your referring sites and search engine keywords lists
- Custom Segmentation – See your statistics broken down by gender, age or other custom variables
Whilst this is a task that is relatively easy there are some common mistakes that may prevent the Google Analytics system from working correctly. The Executive Edge can assist you with the implementation of the Google Analytics code on your website so that you can be confident that you collecting all the appropriate data correctly.
The Executive Edge can provide one on one or group training and support for the Google Analytics product so that you can quickly get results from this valuable tool.
There are over 100 reports in Google Analytics, most of which offer the ability to segment or drill down into the report according to your needs. All in all there are potentially many thousands of possible variables that you can extract from Google Analytics. The challenge is to extract the key information that suits your requirements in an efficient manner.
The Executive Edge are experts in Web Analytics and have over 5 years experience in assisting companies to extract meaningful information from their web Analytics software. We can assist you in how to navigate Google Analytics and how to extract the key points that you need to make a decision about your business.
A web Analytics application is only as good as your ability to extract meaningful information which will assist you in making decisions about your website. The Executive Edge can assist you in this process by working with you to develop key performance indicators that map your business goals to your website.
For more details on this service please visit our Website Key Performance Indicators Page.
Google Analytics offers you the ability to trace transactions back to advertising campaigns and search engine keywords. You can use Google Analytics to develop an understanding of such variables as:
- How long it takes a customer from their first visit until they purchase from your website.
- How frequently customers return to the site.
- Average order value.
- Which keywords were used when a customer bought each product.
- And much more
The integration of your shopping cart into Google Analytics can be tricky. The Executive Edge can assist you with this integration so that you can be confident that you are getting the best results.
By default Google Analytics will only track the HTML based pages on your website. By implementing other functions of the system is possible to configure it to measure non-HTML files that exist on your site.
The Executive Edge can assist you to implement the UTM tracking script so that you can measure these other valuable documents.
Google Analytics tracks referrals from 20 search engines.
The Executive Edge can assist you to integrate your site with Google Analytics so that you can see which keywords visitors are entering into these search engines when visiting your site.
One very powerful feature of the Google Analytics service is its ability to set a custom variable that you can use to segment your reports. One key use of this is to see how your visitors behave based on demographic or psychographic variables such as gender, age, interest, etc.
The Executive Edge can assist you in adding this valuable function to your website.