Just take a look at what The Life Coach Marketing Bible covers:

CHAPTER 1

What type of coaching business do you want?

In this chapter you will learn:

• The reasons why it pays to do a little prep before you start your venture!
• How to decide whether to use your name as your brand or not
• Whether to set yourself up as a company or a sole trader
• How to select the right web address for your coaching business

CHAPTER 2

How to get rich in your niche!

In this chapter you will learn:

• The advantages that you have if you concentrate on a  niche market
• The harsh realities of failing to niche
• How to select a niche - how do you know what niche is right for you?
• An exercise that will enable you to design your niche step by step
• Where to find your niche market and how to contact them
• How to work out what problems your niche needs solving
• How to select what products and services you should offer to your niche market

CHAPTER 3

The pros and cons of offering email,

face to face and telephone coaching

In this chapter you will learn:

• The most effective ways and methods of using email coaching
• The most effective ways and methods of using telephone coaching
• The most effective ways and methods of using face to face coaching
• How to use other services like workshops, teleclasses and seminars
• How to name workshops and seminars so that they draw attention

CHAPTER 4

How to select, design and use information

products for your coaching business

In this chapter you will learn:

• The importance of generating passive revenue streams through selling information products
• How to select which infomation products to offer for your business
• How to name your information products to give them that selling edge
• How to map out what you are going to write and when you are going to write it
• How to set up an online payment system to take your orders
• How to get ebook and cd covers for your products

CHAPTER 5

How to create your winning marketing message

In this chapter you will learn:

• How to create your unique selling proposition
• How to position yourself as an expert
• How to make yourself different from all of the other coaches out there
• Where and how to use your marketing message to attract more clients

CHAPTER 6

How to create an effective website that sells

In this chapter you will learn:

• The importance and impact on your coaching business of having a quality website
• How to get your website to appeal to your prospects
• How to write dynamic headings and sales copy
• How to focus on the benefits of your services rather than just the features
• What pages your website should have and what to include on each one
• How to get testimonials from prospects and clients
• How to choose the right hosting and design company for your coaching business

CHAPTER 7

9 essential tips to guarantee your web site's success

In this chapter you will learn:

• The importance of having a quick loading site
• How to make your website look professional so that it gives across the image you want
• Why enquiry forms are king and how to use these to great effect
• How to set up your site's navigation for your visitors to find things easily
• What payment options to offer your clients and where to find these
• The importance of setting up service level agreements when responding to emails
• How to set up your website with your visitors MWR (Most wanted response) in mind

CHAPTER 8

How to follow up with your prospects -

newsletters, reports etc

In this chapter you will learn:

• Why capturing the contact details of your visitors is so important for your long term profitability
• How to follow up with your prospects on a regular basis and why you should do this
• Whether you should offer a free newsletter, ebook or cd on your site
• How to write a winning newsletter
• How to create a great name for your newsletter
• What content to include in your newsletter
• The optimum frequency for sending out your newsletter
• How to layout and structure each newsletter

CHAPTER 9

How to get high rankings in Google, Yahoo and MSN

In this chapter you will learn:

• Why Google, Yahoo and MSN have the search engine monopoly over the rest and why it is important that you feature in their rankings
• How to select the right keywords for your website
• How the search engines rank your website - what do they use? how to they do it?
• The importance of getting incoming and outgoing related links to your website
• How to analyse your competitor's websites and how to use this information to your advantage
• How often and where to place your keywords on your pages so that the search engines pick them
• The importance of having a content rich website
• How to submit your site to the search engines

"I found the section on developing your rankings for your website particularly helpful, as it isn't an area that I know much about" "Sean's e-book is a great guide to developing and marketing your coaching business.  If you are just starting out you should follow the steps and advice he gives as it will help you market and grow your business if you've been in business for a time it will serve as a helpful and useful reminder about what you should be doing, not what you are.  I found the section on developing your rankings for your website particularly helpful, as it isn't an area that I know much about.  Thanks Sean" Regards Anne   Anne Morrison Carmor Associates NLP Coaching and Organisational Development

CHAPTER 10

All you ever needed to know about

Pay Per Click advertising

In this chapter you will learn:

• What PPC advertising is and why it is one of my favourite methods of advertising
• How to use PPC advertising
• Where to find PPC advertising engines and how to sign up to their services
• How to set up your PPC advertising campaigns
• How to measure the Return On Investment of your campaigns

CHAPTER 11

How to implement direct marketing

strategies that actually work!

In this chapter you will learn:

• What direct marketing methods work the best and the most effective
• The only method that I use to bring home the bacon!
• How to use direct marketing as a lead generation tool
• How to set up lead generation reports to offer in your direct marketing campaigns

CHAPTER 12

How to design your sales literature

to do your services justice

In this chapter you will learn:

• How to write a convincing sales letter
• The design and layout that I use for all of my sales letters
• How to use the AIDA formula to ensure your literature appeals to your readers
• How to structure your sales letters
• How to use the model that I use for all of your letters in the future

CHAPTER 13

How to implement postcard campaigns

to generate a lead making machine

In this chapter you will learn:

• Why I recommend that using postcards as the most effective way of using direct marketing
• What the front cover of your postcard should say
• What the back cover of your postcard should say
• How to grab the attention of the reader as soon as the postcard drops on their doormat
• What offers and products are the best to use on postcards

CHAPTER 14

Overcoming the fear of public speaking and how

to generate more speaking engagements with no cost

In this chapter you will learn:

• Tips and techniques to make you feel at ease when speaking in front of groups
• The qualities of a great public speaker
• The importance of body langauge when speaking in public
• 15 ways to overcome your stage fright!
• How to get more speaking engagements
• The best groups to target for your niche
• The most effective subjects to talk about
• How to plan out and atructure a winning presentation
• How to create a speakers marketing pack
• How to write a covering letter to get more engagements
• How to put a speakers sheet together

CHAPTER 15

How to get free PR

• How to write a press release
• What editors are interested in
• How to catch the editors attention
• How to get free PR
• Areas to write about - hot topics

CHAPTER 16

How to convert 60% of your free

complimentary calls into paying clients

In this chapter you will learn:

• How to prepare for each call individually
• How to use a pre-call questionnaire to set up your session
• What questions to use in your pre-call prep
• What your own objectives are for each complementary call
• How to structure your call
• How to open the call to make a great first impression
• How to understand your prospects motivates and beliefs
• How to build effortless rapport during every call
• Advanced communication techniques that I use during every call
• How to follow up with your prospect after every free call

CHAPTER 17

Networking SOS - How to network like a pro

In this chapter you will learn:

• What networking actually is and why you should do it
• How to network correctly
• What the purpose of networking is
• The best places to go to network
• How to start a conversation with anyone and at anytime
• The most effective topics to talk to anyone about during a conversation
• The 7 things that you MUST NOT DO at a networking event
• How to use the people that you currently know to generate more business

CHAPTER 18

The good, the bad and the ugly of advertising -

how not to waste your money and what you should

focus on to generate some great returns.

In this chapter you will learn:

• What adverts work the best
• Where to advertise your coaching business
• How to work out your ROI figures before you start your advertising campaign
• Which publications to target based upon your niche
• Whether people really do believe adverts